Case Study
Hotel Grand Pacific

Like many hotels in the last few years, the team at Hotel Grand Pacific need to wear a lot of hats. Kristine Lerch, their Director of Sales & Marketing, knew they needed to revamp and reimagine the website. But the reality was, they just never had the time to do it.

Their existing website needed a refresh, so they turned to Leonardo, their longtime partner, to give them a complete digital presence makeover. Websites are not a “set it and forget it” project, they require upkeep and maintenance. They decided to invest in a complete digital marketing overhaul. Revamping the website meant redesigning it, rewriting all the text, and moving to Live CMS, our premier website building platform. A comprehensive digital overhaul would improve accessibility, functionality, and online visibility.

The collaboration included a full SEO revamp, website redesign, and deep integrations with external partners such as Revinate and SynXis. The Leonardo team provided continuous support and communication, making the transition smooth and efficient.

In Kristine’s words:

“This process would have taken us a year to get everything done. With Leonardo, it was done in a few weeks with almost zero work on our end. They really took care of the entire process. I knew we were in good hands because whenever I have a question, I get an immediate answer.”

Their new website is hosted on Live CMS, an easy-to-use website management platform specifically for hoteliers. Hotel Grand Pacific has an in-house marketing person who does updates and edits to the website. For any larger, structural changes or questions, they can always rely on their account manager, copywriter, and Leonardo’s digital marketing team.

VISIT WEBSITE

Their newly revamped website created a notable increase in website traffic and revenue. Year over year, the hotel has seen a 35% increase in traffic, including a 25% increase in organic traffic alone. The refresh of their listings on search engines has been especially impactful, with Bing traffic increasing 46% year over year. Increasing traffic also means an increase in revenue: quarter over quarter, their new website has increased revenue by 10% in the first six months the website has been live.

• Increased Engagement: Click-through rates and overall traffic went up by 35%
• SEO Improvements: The SEO revamp led to higher search engine rankings and more organic traffic (+25%)
• Boosted Revenue: the hotel’s website revenue went up by 10% quarter over quarter, following the website revamp
• Enhanced User Experience: The new website is clean, user-friendly, and functional, catering to both tech-savvy and non-tech-savvy guests
• Operational Efficiency: The re-optimization required minimal effort from the hotel staff, allowing them to focus on other tasks

All of these results have lead the team at Hotel Grand Pacific to expand their relationship with Leonardo. “We’ve seen what the technology and the team can do,” says Kirstine. Leonardo is always evolving our product offering as the demands of hotel digital marketing and websites change. Live CMS, the website platform trusted by Hotel Grand Pacific, is designed to grow and adapt with hotels to keep their online presence looking fresh, trustworthy, and as easy to navigate as it is easy to maintain.

The seamless integration of the new site with various marketing platforms and third-party channels has improved the Hotel Grand Pacific’s direct bookings, to the tune of a 10% increase in website revenue. What’s more, the continuous support from the Leonardo team has helped them not only create, but continue to manage and update, a website and digital presence that reflects everything that the hotel has to offer.