Case Study
Short Stories Hotel

Prior to opening, Short Stories Hotel’s website was a simple site, not designed for hotel’s specific ecommerce needs. What’s more, it was not yet optimized to bring in new organic traffic. As a rebranded property, the hotel needed to get their name out there.  

Given their location, they receive a wide mix of leisure travelers coming for nearby Beverly Hills and many of LA’s top tourist destinations, as well as business travelers visiting for the nearby studio lots. They needed a website that catered to all these markets.  

“We knew that search engine optimization was very important,” explains Justin Horner, Director of Sales, Revenue & Marketing at Short Stories Hotel. “We had a lot of traffic to our old name and we needed a way to capture those travelers and introduce them to the new hotel.”

The team at Short Stories Hotel worked with Leonardo’s Live CMS team to launch a website that truly tells their story. The customized site draws visitors in with their stunning visuals and easy page layout.

“Leonardo’s flexibility, SEO expertise and customizability made it the right choice for us,” says Justin.

Each room type has a dedicated page that lists in-room amenities surrounded by large, eye-catching media. Mini-galleries promote their green oasis as an event space with relevant forms to capture interested guests.

The site is designed so that each page attracts relevant search traffic and then converts that traffic to their booking engine seamlessly.

VISIT WEBSITE

Since launching their new website, they have increased organic traffic by 400%. They’re capturing more visitors searching for relevant keywords and bringing in potential direct bookers. Not only that, their new website has grown direct revenue by 30%. As a rebranded property, their SEO strategy is helping to establish the brand identity and improve online visibility.   

“The website looks professional and sleek, while still maintaining all the character of our hotel,” says Justin. “We’re very happy with the way it looks, the traffic increase, and the way it’s performing for guests.”  

Short Stories’ new website is built on Live CMS, Leonardo’s dedicated website management platform. Live CMS makes it easy for Justin and his team to edit and maintain the website as needed. They’re working with their dedicated account manager and Leonardo’s digital marketing team to ensure the site is staying at the top of search results as their busy season approaches.