If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We discussed the Evolving Travel Shopping Journey and its impact on direct bookings. Hotel marketers from all over the world gathered to learn about how to influence and persuade travel shoppers at every stage of the journey – Inspiration, Research, Planning, Validation, Booking, Traveling and Sharing.

We were joined by industry experts from Flip.to, Sojern, Triptease, SiteMinder and TrustYou, who shared some fantastic insights on how technology is changing the way people shop for travel, and what hotel marketers can do to better compete with the OTAs.

Here’s are some of our favorite quotes from the Summit – the real zingers that stood out.

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Leonardo partnered with 5 leading technology companies in the hospitality industry (Flip.to, Sojern, SiteMinder, Triptease and TrustYou) to discuss the evolving travel shopping journey. We broke down this journey into 7 critical phases – Inspiration, Research, Planning, Validation, Booking, Traveling and Sharing, and analyzed how hotels can influence each stage of the journey to drive more direct bookings.

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.