When it comes to marketing your property online, hotel marketers face a daunting task. There are literally hundreds, if not thousands, of opportunities to reach travel shoppers, but which ones are going to yield results?
At Leonardo, we believe hoteliers need to simplify their efforts and focus on the things they can control. In other words, their hotel website. In a poll we conducted in 2016, 60% of hoteliers said their biggest challenge was driving direct bookings on their website. But why is this?
Well, in an effort to make a great-looking website, hoteliers often unknowingly move further away from its main goal – to turn lookers into bookers. They focus on things that aren’t adding value, versus providing a great user experience that makes the site easy to book through.
A Website That Converts
Every property is unique and needs a place online to tell its story. One of the main features of Vizlly is our website builder, which helps hoteliers create a conversion-driven website without the need for expensive agencies or their corporate brand.
Vizlly’s website themes have been designed specifically for the hospitality industry and are proven to drive conversions. The Best Western Naperville Inn, for example, saw direct bookings increase and occupancy skyrocket to 88% in just 6 months with Vizlly.
Our Product Team (who design our website themes) spend a lot of time understanding consumer interactions online, and what content travel shoppers are looking for during the shopping journey, to ensure we incorporate these elements into each website theme. They consider everything, from the overall logic of a hotel website (is the path to conversion simple and easy?), to where to place the booking widget on each page. This intuitive user experience, coupled with other important SEO elements, like site load time and mobile-friendly designs, ensure our website themes are optimized for search engines.
Furthermore, your Vizlly-powered website can be customized with your own content, special offers, reviews, gallery, landing pages, custom HTML and more, to truly make it your own. Vizlly integrates with most booking engines, to ensure an easy booking experience on your website. Sherry Chaudhry, co-owner of Comfort Suites Alamo/River Walk in Texas, points to how easy it is to create special offers in Vizlly. “It only take me minutes to create a code in Choice’s rate code center, copy the URL into Vizlly, and push my special offers live,” she explains.
One Place to Manage it All
A high-performing hotel website is just one element of a successful digital marketing strategy for your hotel. You need to be present on all the channels travel shoppers are using to research and book accommodation. Vizlly is your one-stop shop to manage it all in one place – your website, mobile website, digital brochures for third-party channels, and Facebook apps.
Vizlly’s Facebook apps enable you to extend your website to the Facebook platform, to showcase the unique features of your property, special offers, gallery and more on your hotel’s Facebook page. The result is a professional-looking presence on Facebook that builds trust and confidence with prospective guests.
Vizlly’s Facebook apps help drive hard-earned Facebook traffic back to your hotel website. In addition, they can integrate directly with your booking engine, so travel shoppers can book directly with you from within the Facebook environment.
Here’s an example from Hotel Kleber in Paris. They have used Vizlly’s Facebook apps to promote their special offers within Facebook, and visitors can book right there.
Your Success is Our Business
With Vizlly, there is an entire support team behind you to ensure your success. Your Vizlly subscription includes a dedicated Success Coach that is CDHM and Google-IQ certified. They will guide you through the Vizlly platform, sharing best practices along the way, to help you feel confident using Vizlly.
Our Professional Service Team is also available, to help build out your website, Facebook Apps, digital brochures, and write content on your behalf. All you have to do is approve everything before it goes live! Your subscription also includes unlimited technical support to keep you moving with Vizlly.
Simplify with Vizlly
Vizlly is a digital marketing system built specifically for hotels and designed to improve performance, save money and simplify your life. By focusing on the things you can control – like your website, Facebook apps, and presence on third-party channels, you’ll be well on your way to increasing bookings for your hotel. Discover why thousands of hotels around the world are using Vizlly.