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Making a List and Checking It Twice: Travel Research, Planning and Validation

The “mid-funnel” phase of the travel shopping journey is murky and complex. Travel shoppers are jumping from site to site, researching the right dates, flights, accommodation options and activities during their trip.

20% of leisure travelers are totally undecided on what brand to stay with during this phase, 65% are considering multiple properties, and only 16% are absolutely certain which brands or property they are going to book with (Google, 2014). So this is a hotel’s chance to influence and persuade.

Topics Covered In This Conference

Reviews & Brand Consistency

Reviews are important, but consistency even more so. Learn why your reviews must be consistent across the entire online booking experience.

Driving Your Conversion Opportunity

Travel shoppers are coming to your website to learn more about your property. Learn how to hook and capture them before they leave forever.

Personalized Content

Despite the way travel shoppers now research and plan their trips, there’s still a human behind the keyboard. See what the future holds for personalized content on your website.

Meet Our Speakers

Ellis Connolly

Chief Revenue Officer, TrustYou

Charlie Osmond

Chief Tease, Triptease

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

In This Video Series

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.