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Smart SEO Strategies to Drive Direct Bookings

Driving website traffic is an important part of any strong hotel marketing strategy. But how can you get more of it? In this webinar, we’re joined by Jennifer Wesley from Google to discuss the modern traveler’s path to purchase. Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

Topics Covered In This Webinar

The Modern Traveler’s Path to Purchase

Google shares their latest research into the modern traveler’s path to purchase. Learn how to navigate the online travel shopping journey and get in front of the right people at the right time.

Why Long-Tail Keywords Matter

85% of all search queries in the United States are now long-tail. We outline the benefits of using a long-tail keyword strategy, and how to use it effectively in your website content.

Elements of a High-Performing Hotel Website

See our 5 best practices for converting more traffic on your website, and the one thing that OTAs simply can’t compete on.

Meet Our Speakers

Jennifer Wesley

Industry Director, Travel, Google

Darlene Rondeau

VP Best Practices, Online Merchandising, Leonardo

About the Author Leonardo

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.