Smart SEO Strategies to Drive Direct Bookings
Driving website traffic is an important part of any strong hotel marketing strategy. But how can you get more of it? In this webinar, we’re joined by Jennifer Wesley from Google to discuss the modern traveler’s path to purchase. Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.
Topics Covered In This Webinar
The Modern Traveler’s Path to Purchase
Google shares their latest research into the modern traveler’s path to purchase. Learn how to navigate the online travel shopping journey and get in front of the right people at the right time.
Why Long-Tail Keywords Matter
85% of all search queries in the United States are now long-tail. We outline the benefits of using a long-tail keyword strategy, and how to use it effectively in your website content.
Elements of a High-Performing Hotel Website
See our 5 best practices for converting more traffic on your website, and the one thing that OTAs simply can’t compete on.
Meet Our Speakers
Industry Director, Travel, Google
VP Best Practices, Online Merchandising, Leonardo